The rings of luxury: Audi

Today when we see an Audi drive by the first thought that pops in our head: “Damn, I wish I could get my hand on those”. Audi is one of the automobile manufacturers that have set the standards of automobile industry extremely high.

The starting of this company is rather a complicated one. August Horch saw the dream of Audi first- before anyone. Around 1930, the company started- however- it had no mind boggling success.

The company however persisted through the test of time- and the most significant change came in to the company after it was bought by Volkswagen. They redefined the company’s production line up and made some of the finest cars of its time.

The name ‘Audi’ is the Latin for listen and the name Horch is also translated to listen in English and hence we have Audi! The rings of Audi symbolize the numerous unions of companies which brought Audi to where it is today.

Audi is currently making the A8. The system rides on the automaker’s 48-volt active electromechanical suspension platform. With its front-facing camera, Audi says is scans the road ahead 18 times a second to actively predict with the electronic chassis platform (ECP) and primes how the suspension should handle the situation. In conjunction with air suspension, the system should produce a smoother ride as each tire is controlled by its own electric motor that’s adjusted on the fly for potholes, corners or hard stops.

The new A8 will also have the mild-hybrid drive vehicle (MHEV) drivetrain. It combines a alternator connected to the crankshaft that’s powered by a lithium-ion battery which allows the vehicle to coast at speeds between 34 and 99 miles per hour for 40 seconds with the engine firing. So it’s not a hybrid like the Prius or Audi’s on e-tron plug-in hybrid.


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